Dr James, 2s:

Hey team, welcome back to another episode of the Dentistry Invest podcast. This is an episode of really good forex. Today. This is on the subject of entrepreneurship which is something that I feel deeply passionate about and I feel, can help every single dentist who is out there, because you know, there's a lot of dentists who love dentistry and there's a lot of dentists who just want to do a little bit less dentistry, and they're always looking for a suitable vehicle that will allow them to do that. Entrepreneurship is one of the coolest ways, in my opinion, because obviously what that means is you can create something that generates you some revenue. Therefore, what that means is you're not a reliant on your job and on that very subject and topic, I have a lovely Pippa Nichols sat in front of me today who's going to tell us all about what she's been doing outside of dentistry. Hello, it's kind of outside of dentistry, kind of in dentistry, but we're going to reveal what that is in just a minute. Anyway, Pippa, how are you?

Pippa, 46s:

Hi, yeah, I'm great, thank you. Thank you so much for having me on today.

Dr James, 51s:

That is my absolute pleasure. Happy New Year, pippa. It's NY. Because we are, of course, shooting this on the 7th of January, I think we're still good to say Happy New Year, right? Something like that.

Pippa, 1m 4s:

Yeah, yeah, definitely.

Dr James, 1m 7s:

Thank you for politely agreeing with me. We're definitely stretching the boundary at which that's okay, but anyway, it's all good. Anyway, pippa tell us a little bit about yourself, because we have, of course, chatted off camera and I know all about you as a dentist and what you've created in terms of side hustle or business, but people in the audience have yet to learn that about you, so it would be lovely to hear it in your own words.

Pippa, 1m 31s:

Yeah, so I'm a dentist and I've been practicing in general dentistry since I graduated and I have always had a passion for nutrition and wellness alongside my dentistry, and I think that helps a lot when you talk to patients and it's basically developed into a side business because there's a lot of patients that were wanting an alternative to traditional toothpaste using fluoride. I'm in quite a low needs area and there's a lot that are conscious about what they're using, the products that they're using, and I was getting frustrated that people weren't using a remunerating toothpaste. So I did some research and I found out about hydroxyapatite and the science that's coming out about the efficiency and effectiveness of hydroxyapatite in remunerating your teeth, and it wasn't readily available to buy as a toothpaste. There was a couple of brands in New York, so it was starting out and so I decided to make my own and that's how dimples came about, and dimples is a hydroxyapatite toothpaste. It's also a natural formulation and that's kind of like my passion. That turned into a side hustle alongside dentistry, and I still do my dentistry and we're about six months into dimples.

Dr James, 3m 2s:

Hell yeah, I absolutely love it. And you know what sticks out at me from that story that you just told about how this all came about through your own curiosity? It's cool, right.

Pippa, 3m 14s:

Yeah, I felt like the patients were getting frustrated because the dentists are always telling them that they need to use fluoride and there is a group of patients that you have a really hard time convincing to use fluoride and I'm not against fluoride at- all.

Dr James, 3m 33s:

It's not too easy. It has a science.

Pippa, 3m 35s:

I'm not anti fluoride and it's like anything. You know I go on science and the science behind fluoride, but there's also emerging science behind hydroxyapatite, and why not embrace that and have an option that people are also happy to use and actually does something that's useful?

Dr James, 3m 57s:

I like that a lot because the hardcore dentists in the audience would say let's just round the whole fluoride idea down the throat. But you're saying, whilst we're going to try to do that as much as possible, of course there's going to be that contingent. Yeah, there's going to be that contingent of people out there who are just not receptive to it, and this is an alternative which helps them. However, it doesn't contain fluoride per se. Have I got that correct?

Pippa, 4m 24s:

Yeah, exactly so with the hydroxyapatite it remunerizes UT the science to show that it helps prevent cavities. It helps prevent gum disease and because it's not bactericide on it, it helps protect your oral microbiome as well, which can help with other issues. So it's definitely an emerging product. So, yeah, the science is ramping up and it's really exciting.

Dr James, 4m 59s:

Cool, awesome, okay, pippa, thank you for that. And you know what I'd love to hear? I'm always fascinated by stories, because stories are really engaging. So let's go back. Let's go back to when you first did your research, as then you started to think to yourself okay, I'm going to explore potential alternatives here. You find hydroxyapatite was a how can we say, an alternative to fluoride, and then it would help patients teeth. And then see, here's the thing, right, you might have found that, but to actually go and make a product out of that, that's a huge leap right there. You know we talked about this and then we talked about the product. I want to know about the part in between what happened?

Pippa, 5m 41s:

I think that I was probably dancing with my mum, to be honest. So she runs her own business and I've grown up watching her run her own business and I went out for dinner with her one night and was telling her about this because I was really wanting to try and get my hands on some of the toothpaste to try out myself and for the patients. And she just goes well, why don't you make your own? I was like no, how do I do that? How do I make toothpaste? Anyway, by the end of the meal I was like you know what? I'm going to look into this, I'm going to do it. So there's a few weeks of just trying to figure out how you make a toothpaste. There was times where I was sort of like looking at ingredients and ordering them off Amazon and then finally I sort of got to the point where I found a manufacturer and I was like brilliant, got in contact with them, went for a site visit and they were like yeah, we can make a formulation for you. So we then spent a few months backing forward about the ingredients. I wanted it to be sort of proof of my SLS, proof of parabens, because that kind of fits with what these patients want. It's all natural. There's nothing artificial in it.

Dr James, 6m 55s:

Very clever, I just wanted to say that.

Pippa, 6m 59s:

So there was quite a lot of backing forward about the formulation. And then the next one is probably sort of the financial aspects of it, because I had a bit of money saved up that kind of covered the initial product. That's all that covered. There's no, there was nothing else. So I had to then kind of go out and what I found really and ask for help. Basically, you know, what I found really helpful was contacting the local council who had business schemes, helped you with loans, grants et cetera. So it's that was probably the second major hurdle and that was really helpful, because there are people out there that want to help you when they find out that you're passionate about something and they like that and they've maybe been through the same thing as well and there's a lot of help available if you look for it. So that's kind of what allowed us to then continue and it's just grown from there.

Dr James, 8m 7s:

Love that. That's a brilliant story, and do you know what? One thing I'd like to talk about specifically is I feel like this is a big hurdle for a lot of people. How did you go about selling your very first tube of toothpaste? How did that happen and how did you feel when you were doing that?

Pippa, 8m 24s:

It was a lot of friends.

Dr James, 8m 26s:

For anybody who's watching the audio, or if anybody's listening to the podcast and audio Pippa's face. Just then it just lit up like this big smile, and the reason why is because every entrepreneur can remember this day.

Pippa, 8m 39s:

Yeah, I can remember the first day because their website hadn't even gone live yet and someone came on and bought 10 tubes and I didn't even know where the payment had gone through. I didn't know. I got this notification. I was like I don't know what to do with this. So, because it was literally me and a friend that had set the website up and it's still pretty much on that version I am getting a brand news banking website done at the moment, but I mean it tested it, it came through, and so that was like a real surprise, because I was like I expected to put a lot of work into getting the first order and it has been a lot of work since, but it kind of was like you know, someone's actually searched for this, someone's wanted this and have gone and bought it and that was a very good first order. So after that it was a lot of friends and family and a lot of giving out free tubes to people and getting them prior and back. And also, social media is great. It's free a lot of the time and, with the almost non-existent marketing budget, social media really helps and trying to spread the word, and we have worked with various micro influencers and large influencers. There's definitely helped to speed sales as well. So in the six months it's it's growing really, really well and it's actually passing what we were expecting of it as well. So that's yeah, it's really exciting.

Dr James, 10m 30s:

Awesome.

Pippa, 10m 31s:

Love stories like that. They actually light me up.

Dr James, 10m 34s:

Honestly, it's so cool because all this stuff, anybody can do this. You know, I think it just. I think it just starts with believing, it starts with exploring as many airy fairies. That sounds to me it's true.

Pippa, 10m 47s:

Yeah, and I think, don't be ask, don't be scared to ask for help. You know there's there's one thing yeah, just just do it. But also, if you don't know how, there are people that know. So just chat to people, get to know people, do some searching on the Internet, send some emails. People are there to help and people want to help you. So just, yeah, ask people that.

Dr James, 11m 11s:

Love it. How do you think those first? How do you know those 10 tubes that you mentioned just a second ago? How do you think that person, whoever they were, found the website? How do you think that happened?

Pippa, 11m 21s:

I don't know and I think it's probably absolutely, but I think I do think at the time when we launched there had been sort of 18 months to two years of development and in that time I got to have time, was definitely gaining bit of momentum, especially in sort of the alternative health and wellness sectors, and so I suspect that it's just come about from that. And I mean the reason why I set went out to set up dimples in the first place was because I was aware of hydroxide to the place but there wasn't any readily available in the UK. So it we were the sort of the first ones onto the market that were based in the UK, shipped in the UK rather than importing from the US. So I guess it's probably a bit of lucky timing really.

Dr James, 12m 19s:

Good stuff. Okay, I love that. I like that a lot. So here's the thing you know whenever it comes and I'm sure you've been on this journey as well, and I didn't appreciate this before I started them to invest 1000%, I didn't realize how much. Business is also obviously about systems and processes and all of that technical stuff, but it's also about personal growth. It's also about you growing as an individual and so far as your capacity to handle work, oh my God. You need to become a different beast. You know, I even look back on myself with big time right, and I even look back on myself. Let me see, it's been like just over three years since I started the Facebook group, and I look back on myself, even 12 months ago and I had a lot of growing to do. You know what I mean. Never mind the version of me three years ago, we started it and completely different beasts, like light years different. So I'm wondering have you observed that in yourself? Number one, I'm assuming you have, because we all have. How do you feel you've grown?

Pippa, 13m 20s:

I think. Well, when I first started I didn't really know that much about toothpaste. You know you taught certain things that you need and you know there's a load of other ingredients and toothpaste that I knew nothing about really and I think it was really just pushing yourself into it to realize what you don't know. So I think you probably start quite confident that you know quite a lot and then soon get very humbled that you don't really know anything at all. But I've never started my own business before, I've never really looked that much into toothpaste. And then you've got the right floor by concentration for you. You know you might have a couple of recommendations for patients that are, like you know, flavor free or things like that that someone and some patients often ask for. Other than that, my knowledge was very minimal. So it was a steep learning curve, firstly about the ingredients and the toothpaste and how to create a formulation, but then just running a business. You know there's things that I wouldn't even think that I needed to do. You know it should. Well, I mean everything's. There's a lot of insurance and dentistry, but you know, getting the insurance for the products, getting you know like things, like a fulfillment center set up so that I don't have to fill all the orders myself, because that was going to be a big drain on my time and I wanted to make sure that because I was still doing dentistry that it was quite it didn't drain on my time anymore than it needed to. So I'm putting the time into the sales and put the time into the development and then the fulfillment center will send the orders out, etc. And yeah, it's been a massive learning curve and if I look back on myself, like this time last year, I know so much more about business, but also myself, because I think it's given me an opportunity to see that I can do it and it's just, it's a great feeling. So, yeah, it's a lot, and I think you probably have the same where you know you do start a business with a bit of doubt and but it's that doubt that drives you forward, because you know there's times where I've, like doubted that I've done the right formulation of the toothpaste and constantly looking at ingredients going well, can we use this instead, can we use this and this would be better? And yeah, it's that like that drives you forward and makes you want to be better.

Dr James, 16m 12s:

I think a big epiphany for me was. I used to think that the reason that I felt doubt were reasons that were specific to me, as in, there were reasons why I as an individual could not do that. Then what I realized is that actually, collectively, everyone feels that way and it's not just. And then all of a sudden, when you realize that everyone feels that way, you're like, oh, I'm not so special, or oh, that's not actually a reason why I specifically should do it. It's actually just a general thing that happens to everybody whenever they go down this path. So therefore it stopped pulling me back at that stage because I realized it's part of the process.

Pippa, 16m 48s:

That I think if you're going to business without, I guess people have different levels of doubt. But if you go in without any, then what's what's their driving? You know you wanting to find out more about business, you wanting to find out more about your product, or you know. Or your customers, or you know you want that, maybe not doubt, but you want to be curious and find out. Yeah, if you can be better or if you can do better.

Dr James, 17m 24s:

Jennifer Loverwell 100%.

Pippa, 17m 27s:

Yeah, all the time. I think I definitely did. At the start I was still learning to balance the business and industry and I feel like I can get into a better place now where there are systems that we have put in place. But to start with, yeah, I was taking all my time and I think my social life probably took a bit of a dive at the time as well, but it's. I've got a great support network around me as well. My partner's very supportive, my family are very supportive, my friends are very supportive and post regularly on their social media about impulse. So that helps, yeah, and I think that definitely helped me through, because I don't I wouldn't have been able to do it without them. The the times where I've sort of gone to them feeling really overwhelmed and frustrated and they've just been there to support me and help me through. It's definitely helped. And, yeah, a support network is worth all its weight in gold. Love that, love that a lot.

Dr James, 18m 37s:

Question how do you feel in dentistry before you took the sleep? That's a good question.

Pippa, 18m 43s:

I enjoyed dentistry and I think a lot of people that set outside hustles are feeling some frustration in dentistry and I think me personally. I had a great sort of snippet of a different podcast. Actually, it's like you need five things in a job you want to feel progress, challenge, control and autonomy, meaning and support. And I think in my dentistry I was starting to lose the meaning and I think, especially after covid patients, the attitude to change slightly with the bad guys and they. I was just losing the reason why I was doing dentistry. I didn't feel valued, particularly by the patients, and I just wanted a little step back and to do something for me where I can feel value and I can feel like I'm putting that back into my life and, as a result, I think my dentistry, I enjoy my dentistry more as well. I've reduced the dentistry slightly, which is help balance as well. So yeah, in the process of that, so, and I think that helps just having a little bit of time away to just rethink about it and find the value and the meaning again. So yeah, it's both have helped each other, I think definitely.

Dr James, 20m 21s:

You know, when you said about reducing the dentistry, as in reducing your clinical hours, to me it's not the only metric, but it's definitely a real positive sign that the business is going places, because you've been able to supplement your income via the proceeds from the business, which is a real, real, real step. You know, that's a real indication of progress, which is huge, and for a lot of people that's like flipping, seems so amazing. And I remember, I remember with the dentistry and the best, I distinctly remember thinking myself I was like Wow, wouldn't this be really cool? If I made like 20 points, I could go and have like a nice meal in a restaurant. I remember thinking that is to me making a little bit of profit from it was just like this huge barrier, this huge thing, you know yeah, yeah, I think it's something that you want out of business.

Pippa, 21m 13s:

you know you put a lot of time and effort into it and to your own finances and, yes, it's fulfilling when you see others going out, etc. But ultimately it's not going to support you if it doesn't make some money. So it's, it is great when you start seeing that. And, yeah, like especially, I think I mentioned to you before that on Friday we had a real on Instagram go out by quite a large influencer and all the orders have been pouring in this weekend and it is great because you finally saw seeing that the return on your own investment of your time and money. So it's, yeah, it's very exciting.

Dr James, 21m 53s:

That's the cool thing about business, is not? It's not linear, and maybe nothing will happen for like two months and all of a sudden there'll be this like huge win, and it's that buzz that keeps you going, at least for me anyway you know, it's the fact that something can just happen spontaneously at any moment which just completely changes your plans in a positive way, and it sounds like that influencer thing was at least partly that for yourself.

Pippa, 22m 18s:

And so you slide on again, which is wonderful, right, like this is what it's about, you know.

Dr James, 22m 22s:

It's about being excited and having fun, right.

Pippa, 22m 25s:

Yeah, definitely, and I think that's. It's those like milestones that you can kind of, I think, with your own business, if things aren't going exactly how you want them to go, we can get a little bit rejected with it, and it's those little milestones that just put that fire back in and, you know, confirm that yeah, I'm on the right path and doing what I want to do and it's like it's working. It's cool.

Dr James, 22m 54s:

I'm not going to make this podcast about me, because it's 100% about Pippa, but I do want to throw something like that for anybody who's listening. This is a really nice framework that I heard whenever it comes to business, which is something that you can use to begin to make headway, shall we say. So here's the thing. Business is something that people make really complicated. Actually, there's only three components to it, and if you have each one of these three components, you at least have like a proto business. It's not actually a business at this point. Obviously, that's where the systems and processes and years of work come in, but at least it's the start. All you need is some marketing. What is marketing? Marketing is awareness. However the hell you do that. You can talk to people, you can have a website, you can have social media, whatever you want, right? Second thing you need is a product, some form of product. Is it a physical product or are you the product and so far as is your knowledge, the product? The third thing you need is sales, because if you have a product, you're going to have to be able to describe why it's going to benefit someone to another individual. Now, this is the thing. If you have those three things. If you have marketing your product and you're able to do at least a little bit of selling and selling in so far as just talking to someone, figuring out whether they're a good fit and you can actually help them, and then also describing the features and benefits of what you do and how it will get them closer and closer towards their goal, then you actually have a business and that's not complicated at all. And then what you want to do is, if you agree with someone, that if they agree with you that they want to buy your product from you, then all you need is a processor like Stripe or something like that and, hey Presto, you literally have a business.

Pippa, 24m 26s:

Yeah, I think that's a great way to think about it, because once you have that, once you have that product, it's just building the marketing around it, then lead to the sale, and it's it's. If you can, you can literally take it down to as simple as that and there's steps involved in that, but that is yeah, you've explained it so well.

Dr James, 24m 49s:

It's a beautiful framework and you know what? It's not actually my framework, it's Alex from Moses framework. So shout out to Alex from Moses on the Dennis who Invest podcast, alex from Moses podcast. The game is really cool. I learned so many things from that. But you know what? I love my frameworks. And if you can just break the these, these abstract, seemingly abstract concepts, because they're not actually abstract, they just seem abstract, they seem ethereal, they seem amorphous because they're quite poorly defined, if you can define them, you make them way more understandable. Literally, three things marketing, sales and product. If you have those three things, whatever the hell they are, you actually have a business and you have. You have your first, you have version one and obviously between version one, version 10, version 100, there is so many man hours, so much time, so much effort, so much learning, but at least you started, because that was the thing I didn't realize about business as well. You have to. The very best way to learn is just through doings, doing it and then iterating it.

Pippa, 25m 44s:

Cause you have no idea that.

Dr James, 25m 45s:

here's the thing, no one actually knows what version 100 of your business looks like? No one. There's no textbook, there's no expert, there's no sage it can ever tell you that. Only reality will show you that whenever you get there. So no one knows what it's actually going to look like. Well, you just have to iterate it along the way to get to that point. You have to use feedback and data to get to that next version, but that never actually happens unless you have version one.

Pippa, 26m 8s:

Yeah, and don't be afraid to fail. You know, if you try and fail small, but fail often, and that's what gives you the feedback to to change it and to get to, you know, number of 100, and and then you and you learn something along the way, because I think a lot, of, a lot of us just want to see progress and success, but there's a lot behind the scenes that goes on and a lot of learning, and you only learn through failure really.

Dr James, 26m 40s:

Pippa, two things that we're going to round off on. First of all, I want to know how life looks for you now and how dimples has impacted your day to day. Aside from taking a day off from clinical dentistry, how else has it impacted your life? Do you find you're doing a lot of Saturdays and Sundays? Still you've got good balance there's consistent revenue coming in or you're having a hustle for the revenue?

Pippa, 27m 4s:

Well, I well I wanted to aim for really is to be flexible with my working. So I do really value time like outside time with friends, time with family, and I wanted to be able to work around that. And so I do get my laptop out, like at 9pm, 10pm, answering emails, etc. But sometimes it's because I've spent the afternoon, you know, having coffee with friends and things, and I don't like that's what I wanted to do. I wanted to be able to be flexible and it's not all time off. You know I do. There's a lot of hours that I put into working, but I wanted to ultimately build business that I could work when I wanted to, and it's looking very much like that. I'm going down to three days dentistry, which I think is there split. That suits and suit me keeping up with dentistry and having the time to enjoy it and also having the time to relax. And then the idea is the other two days during the week are going to be dimples, but that will be spread across the remaining four days. Really, and yeah, it's a lot of at the moment it's a lot of sales. We're currently talking to distributors in other countries about exporting, etc. So that's really exciting and that's probably one of the main things that's going on at the moment, and looking for investment kind of things like that to drive the company forward. So yeah, it's just yeah on my laptop a lot, it comes with me everywhere.

Dr James, 28m 51s:

That's cool, I get it and I'm like that as well. But the thing about me is the thing about me, and maybe you feel like this as well. I actually find it harder to stop in vertical commas working than to motivate myself to start. I have to force myself to stop. So the reason I said inverted commas working is because I genuinely enjoy it, like I love all the things that come around Dennis who invests. So I think it's important for two reasons. Number one is that for a lot of people, what they frame as work, what a lot of people call work for people in entrepreneur land, is fun and that's how they know that they find the thing that actually likes them up, and maybe that is business and maybe it's something else. The point is that that exists. That's all I'm saying, right? The point is that that exists, and if someone likes to work, why should they feel pressured not to do that Just because others might disapprove or encourage them to take those time off?

Pippa, 29m 42s:

So that's the thing. Yes, I agree with that. Yeah, huge right it's all about how you see it Right so that's the first thing.

Dr James, 29m 49s:

And then the second thing. What was the second thing? Oh, it's a skip move. Maybe it's going to come back to me. It was, it was something along the lines of. It was something along the lines of when it's your passion, it's very easy for you to do which kind of adds on to the second point as well. Yeah, point as well.

Pippa, 30m 4s:

Yeah, I definitely feel like what you've said there when it's very is more difficult to stop working is if I've sort of got a free hour, even though I don't have anything like urgent on my to do list. So I'll keep a list so that it's not all in my head and there'll be things that are like going on that I sort of need to chase off, etc. And sometimes, quite often, there'll be things that I need to do that day. But even if there isn't like, I'll still open my laptop and I'll still be doing things, even if it's a Saturday night and I know no one else is going to be back in their office until Monday and I could really do it tomorrow. But, yeah, I really enjoy it and it's yeah, it's a passion and I and I've completely feel you that, because it's a lot harder for me to put my laptop away and yeah, I'll be quite happy tapping away and just finding new things, like new inspirational, like new, new things to put on my to do list and, yeah, constantly.

Dr James, 31m 8s:

So, yeah, love that I got excited when you said to do this, then because I'm like that as well for getting the idea. The one of the biggest buzzes that I'll get day to day, it's having a really good idea and writing it down and then x here's the thing, probably like 80% of ideas don't really pan out. But that little 20%, that's what keeps you going, you know, and business, business is a vehicle to express that.

Pippa, 31m 29s:

That's all it is, it's all it is, yeah, and you've got to do the 100% of it to work out which percent of it works. There's no point. Yeah, you can't do nothing, you've got, you've got to do it all and then you learn from it.

Dr James, 31m 44s:

Nailed it Okay. Second thing I wanted to ask Pippa there'll be people, there'll be some people who are listening to this podcast and they will be obviously dentists. Some of them will be disillusioned a little bit in dentistry. Some of them will be really happy in dentistry but they just want something else surrounding it. Or they just want to explore beyond clinical dentistry but they feel a little trapped. They feel a little stuck, and that could be because of psychological reasons. Maybe they feel like they, for whatever reason, just like their current setup as in. They feel comfortable in what they're doing. They're a little bit uncertain about which path to proceed down, or it might just be because they just surely don't know where to go or what to do. What would you say to those people? What have I asked? Can you give them?

Pippa, 32m 29s:

Oh, that's difficult, I'd say I definitely felt like disillusioned and I was at a point where I didn't really know what to do and I was probably wanting an idea to set up a site or so for a few years, and you're sort of thinking about all the different options and nothing really stood out. But then, all of a sudden, I sort of got the idea for this and I was like I knew this was what I wanted to do. And so I think, just give it the space, give it the attention and just allow yourself maybe to think outside the box a little bit. Go to, maybe read into some topics that you wouldn't normally read into, go to some conferences that you maybe wouldn't normally go to, whether that's with industry or outside. Inspiration comes from a lot of places and you never know where you're going to get your idea from If that's what you want to do, if you want to set up a site or so. But also, maybe look at your clinical practice and I don't think I'm a guru on this and I don't know whether I'm qualified to talk on this, but just reflect and see what you're missing. Like I said earlier, there was a really great podcast that I was listening to and I think that helped me identify what I was missing in my dentistry, because you need the five things the progress, challenge, control and autonomy, meaning and support. And looking at those five things and actually breaking it down like that helped me a lot understand what I was feeling disillusioned with as well.

Dr James, 34m 14s:

Whereas I've always known from Pepper Pepper, thank you so much they're a problem. Cheers for this and thank you for everything you talked about in this podcast today, because you know what this used the word just then a second ago inspiration. This is inspirational to clinical dentists because a lot of dentists just can't see how it's even possible to achieve something like that, and I love how you've basically walked us through how that looked for yourself and given us some high level strategy about how that can be achieved. Which is really cool, which is actually a big part of the philosophy of the Dennis To Invest podcast is to help Dennis see what else is possible, expand their horizons and also understand how they can achieve things beyond dentistry which is really cool On the top of the finance, top of the business, top of the wealth all of this stuff, pepper Dimples is it for purely patients or is it for dental practices as well? Like, can dental practices stock it? How does that work?

Pippa, 35m 5s:

Yeah, we do stock in dental practices and we well we hope that you know. If you dentists, if you've got those patients that you are struggling to convince on to floor a toothpaste, check out our website. It's dimplesoralcarecom and we've got some like research et cetera on there to prove the efficiency of hydroxyapatite and it's a great alternative for those patients. And also, if you are interested in stocking, as in your practice, on the website there's our contact details and you can always ping us a message.

Dr James, 35m 41s:

Top stuff Pepper. Thank you, so much for your time. Best of luck with everything. I know that we're going to speak again very soon. See you in a bit.

Pippa, 35m 47s:

Thank you very much.