mobile
 Amit Jilka

Dr. Amit Jilka

 James Martin

Dr. James Martin

Episode 271

How To Become A Super Associate with Dr. Amit Jilka and Dr. Kalpesh Prajapat

Hosted by: Dr. James Martin

The Academy understand how to invest as a dentist

Description

You can download your FREE report on how you can avoid financial mistakes as a dentist using the link just here >>>  dentistswhoinvest.com/podcastreport

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Dr. Amit Jilka awarded Best Dentist UK, is the Owner and Principle Dentist of Abbey House Dental Clinic Group- a cluster of four private dental clinics across Staffordshire 
With a team of over 30 clinician he has mastered the methods to upskill, add value and ultimately make every one of his associates succeed clinically and financially.

Dr. Kalpesh Prajapat is a dental associate awarded best young aesthetic dentist uk, he has been mentored by Dr Jilka and now solely provides high value revenue treatments such as dental implants , sedation, composite bonding, porcelain veneers and orthodontics. With his own dental brand and marketing team he has spearheaded growth of his client base and has created a reliable and effective model for acquiring his own high value leads. 

We dissect the essential elements that define a “super associate.” From the importance of the right environment and mentorship to mastering marketing and soft skills, we emphasize the growth mindset and passion for dentistry that set top associates apart. Hear transformative stories and proven strategies from our guests that underscore the significance of continuous learning and professional development. This episode is packed with actionable advice and inspiration, perfect for anyone aiming to reach new heights in their dental career.

Transcription

Dr. James, 1s:

Hey everyone, welcome back to the Dentistry Invest podcast with returning face and a new face as well. Returning face, dr Amit. New face, dr Cal, who are going to be introducing themselves in just a minute. This podcast is something we've never talked about before. On the Dentistry Invest podcast, the topic is something we've never talked about before, but we really should have done. I don't know how we've made it this far. We're going to talk about super associates today. We're going to talk about the journey, what a super associate is and what are the benefits of achieving super associate status with regards to the practice, from the principal's perspective, but also the associate's perspective. But before we do that, how are you guys doing today?

Dr. Amit, 41s:

Pretty good. Yeah good, thank you.

Dr. James, 46s:

Top stuff, top stuff, top stuff. So, amit, I know you've been on the podcast before and your success in dentistry and success in business on the clinical front and also the business front is really really, really flipping cool. So do you know what? We're going to touch upon that today. However, it's worth noting from the audience's perspective. You can find out more about that in the episodes that amit has featured in prior to this point. So, whilst that's going to be part of the story today, it's not going to be the full story because, as I say, today we're here to talk about how someone can really, really really excel their career, hopefully hit super associate status, what that is. We're going to be talking about that in just a second and also learn a little bit about Cal, because Cal's done really well on a clinical dentistry front. But it might be nice to have a little bit of a refresher bio about yourself before we go further.

Dr. Amit, 1m 32s:

Yes, so my name is Amit Joker and I'm the owner of Abbey House Dental. We've owned it since 2012. We've got multiple sites across Staffordshire and we now have a team of over 100 staff and 30 plus associates and we do. We're an Invisalign Apex provider, we're a Strahm and Platinum provider, so we do lots of the cool stuff that associates love doing awesome.

Dr. James, 1m 58s:

You know we should do a podcast on some someday. How the hell do you manage 100 staff like how does that actually?

Dr. Amit, 2m 4s:

look, yeah, yeah, if you can tell me higher, then that would be good.

Dr. James, 2m 7s:

Yeah, I'll listen to that one because there's another guy you know, uh, chet and matthias yes, yeah, he's telling me he's got 150 staff, and whenever I hear people say that, I'm just like how do you do that? What systems and processes do you have in place? That'll be a fun podcast, but anyway, we digress cal. This is, of course, your first time on dennis invest podcast. My friend, be lovely to learn a little bit more about yourself.

Dr. Kalpesh, 2m 30s:

High level bio for the listeners yeah, so I graduated in 2016 from liverpool dental school and since then I've been doing a few hospital jobs, um, and then I sort of migrated into private practice. I now work with Ameth here at Abbey House Dental and I pretty much just provide kind of specialist based treatments such as orthodontics, ortho implants, composite bonding and Invisalign, so now it's basically referral based treatments. So, yeah, that's, that's my background.

Dr. James, 3m 4s:

Thank you, man. That was a perfect high level bio and you know what? Let's now get granular. Let's focus on that part of the story that you just mentioned where you met Dr Amit and you started working in Amit's practice, because I believe that's around about the time that this transition that we refer to in the title of this podcast happened, right.

Dr. Kalpesh, 3m 29s:

Definitely, definitely. So. Obviously before beforehand I was working in between hospital because I did a few DCT jobs and SHO jobs and private practice. I actually started off doing six days a week, you know, sort of working in hospital and then dipping my toes into the private practice world and I really loved it. I loved the, the balance and the types of treatments that we could do. So then I transitioned more into private practice initially, actually started working here on a on a basis of just doing one or two days a week.

Dr. Amit, 3m 55s:

Yeah, what's interesting about the story is that we at the time were looking for someone to do some oral surgery for us, just to take out some teeth, because I was doing a lot of implants. And I just was looking for someone to do some oral surgery for us, just to take out some teeth, because I was doing a lot of implants and I just want was looking for someone to do that. So I had a phone call with cal and cal had just come out of a max fax post and I thought, yeah, this could be ideal, um, so we agreed that cal would join us on one day twice, twice a month, wasn't it twice a month just to do oral surgery. That was it, um. And then he came into the practice and he shadowed me that you do remember that afternoon. Yeah, he shadowed me on the afternoon and, um, I was placing some implants and I said, cal, can you take some of these teeth out while you're here? And he just flipped them all out and then there was just a buzz about the whole kind of afternoon that it just kind of you, you go ahead. Now, where did where did that take you? Because he's not doing any?

Dr. Kalpesh, 4m 45s:

oral surgery now that was the interview right there, right then, yeah, it was it was crazy because there was a couple of patients booked in for consults as well, like new patient consults, and I managed to see them, and then those, those treatments just turned into bigger cases, like I think one of them was a veneer case, a composite bonding case, and it was. It was just like, okay, I've filled the diary for next week, so I might as well, just you know, do a few more days, and then it just spiraled like that really. So then I transitioned from doing more oral surgery-based sedation roles to then going down the cosmetic route and doing more of the small makeovers. So now I primarily do small makeovers, but I'm also able to do the oral surgery. So the wisdom teeth removal impacted canines as well as IV sedation and RA sedation as well. So you know, we're able to offer all of those treatments in-house.

Dr. James, 5m 35s:

Awesome. Well, listen, that's quite the spread of treatments that you have there. It's not just ABB, just the, the one thing. There's a few things going on there which is cool, okay, cool. So I always find that during these journeys there's a lot of belief shifting, and what I mean by that is because if you talk about these really high grossing like 30 40 grand uh, so well, it's a 30 40 grand net, maybe like even like 50 60 grand gross. Sometimes these associates come in. A lot of dentists are just like how the hell is that possible? Are you with me? Like they don't actually physically get how that can be done? So it's like they have to witness it to understand that it can be achieved. So I feel like everybody who's hit that hype goes through a little bit of a belief shift in journey. So, can, could you? First of all, cal, can I ask does that sound valid for yourself? Is that what happened to you? And two, if so, how did that look for you? Can you remember any massive moments where you had these epiphanies like, wow, this is possible, this can be done yeah, no, that is valid definitely.

Dr. Kalpesh, 6m 41s:

I think you know, naturally when you become a new associate at the practice, you it takes time for you to develop with the team, it takes time to develop your skills and you naturally then fit into that environment. And I think one thing that I've realized is, ultimately it's been really important to have a good mentor and also be in an environment where you can be nurtured and you can grow within that team. You also have to have the right mindset. So having this growth mindset is critically important for that, and I think people talk about framing and skills and ultimately your skills are only as important as the environment that you're in. And ultimately, I happen to be fortunate to be in an environment whereby we've got a very thriving practice, whereby we've got, you know, good leads coming through and therefore the skills that I've gathered and gained, as well as the team that I work with, as well as the new leads coming through. That that kind of culminates this very productive environment for growth and also, with a supportive mentor, you can really excel, and excel exponentially really in your career by having all those things in play. Um, you know, I've always been a big believer in self-development, always, always learning, always seeking advice and listening, and I think amit you know obviously has gone through this with many, many associates and I'm just one of them, um, but having that supportive kind of culture in the practice has been very, very conducive to the success of each associate and including myself.

Dr. James, 8m 13s:

Awesome. And how would you both define super associates in your own words? Are your definitions slightly different? Are they the same? Be curious to get into this.

Dr. Amit, 8m 24s:

I think they're probably slightly different. In my mind, a super associate is a clinician that can do high level dentistry whether that's, you know, the usual ABB with a mix of implants, but all the things that give you high value treatments. But they also have this persona of growth and wanting to learn and are willing to be coached. If you're not willing to be coached and not willing to grow, you can't be a super associate. And with that then comes the social media aspect as well. So they're usually characters that are really invested in social media, really invested in marketing themselves, and I'd say the super associate is their own little business. And we almost see Cal as his own little business within the practice. And that's what a super associate is to me. They were still working at Abbey House Dental, but I almost made them into thinking little that I'm my own little business within this practice.

Dr. Kalpesh, 9m 21s:

Love that and Cal, I think it's similar. So basically, my understanding of it is basically you've got an associate who's working effectively in a practice, but you've got the mindset of a principal. You've got the mindset, that business mindset, of marketing business finance to be able to, you know, really excel amongst a competitive environment. And that's my take on it really. So it's quite a simplified version. So it's quite a simplified version, but, yeah, being being when you're in that clinic, when you're in your surgery. You've got to think about it as that is your business. Every hour of that day is going to benefit you, it's going to benefit the patients and you need to utilize that as effectively as possible. So we talk often about chairside efficiency. You know maximizing that efficiency whilst you're in that surgery, utilizing the team, and you know doing these things to make yourself more productive. So that's my take on it really.

Dr. Amit, 10m 15s:

Yeah, and then what that develops is less of a blaming culture that this practice isn't doing this for me, this practice isn't doing that for me. You know what you hear from most associates. It almost trains them into thinking I'm going to do something about it. You know, and he you know, cal's in a practice where he'll come to me and go, let's try this, and I'm like, yeah, let's do it then, or we're already doing it and so he doesn't need to even think that way. But if you're an associate in another practice where you're trying to grow but you keep blaming the nurse, the principal, the tco, all of these people, these are things that, if you're your own business, you'll be controlling and there's no reason why an associate can't start controlling a lot of these things within those businesses.

Dr. James, 10m 57s:

I like that little description a business within a business because it's such a shift in mindset, because if you're a business owner, you're accountable. You just got to go and figure it out, and lots of people who have can we, of course, listen. We're making I'm making a huge generalization there and it's not all like this, of course, but sometimes the employee mindset is more associated with positioning that accountability on the business owner to figure out the solution to whatever problem that they have.

Dr. Kalpesh, 11m 23s:

they're going to the owner with problems rather than solutions, whereas a business owner can't do that because the buck stops with them I think you know, being an associate, we're very, very unique, privileged, because you know you've got the benefit of having the, the, the surgery space, the, the nursing team, that, the marketing that the practice may be doing. But you know you're self-employed in most cases and you know you've got, you've got all the leads coming in. I think, as a super associate. Really, I think a super associate thrives on three main things. So I think, firstly, it's having a really really good communication. You know having really clear communication, because ultimately, you can be fantastic with your clinical dentistry, but not being able to communicate with a patient, you're just not going to get anywhere really. Then there's being able to deliver that really good experience, that experiential dentistry, not the transactional dentistry that we're, we're so you know that is so historic, um, you know, taking that patient through that amazing journey, um, and, and making sure that they can then share that with their friends and family, because that's, you know, organic growth really. And then, obviously, having the skill set, the, the high skill set, to be able to deliver upon what you talk about and and given the, given the patient the best possible treatments, um, within a great environment. So I think those three things together, I think, really help um, has helped me and has helped all of our other associates to really excel.

Dr. James, 12m 50s:

Awesome, man, and were you always a huge embracer of social media, cal.

Dr. Kalpesh, 12m 54s:

I think, you know, social media just started as one of these things where I just thought I'd post, you know, images for patients to see. It was more of a case of using as a portfolio. So when I was actually part-time on the weekend with my hospital job, I was using that as a more of a portfolio. So when I was speaking to patients, I'll just get instagram up, for instance, and I'll just show them. Okay, this patient's had, um, let's say, clear aligners, so it would just be more of a aid memoir like a, a descriptor, an easily, an easily, uh, usable tool for me to show patients. But now it's become more of a lead generation. It's become more of a uh, an actual marketing tool and a lead generation tool whereby, you know, this is actually actually generating leads every day, um, which is helping me actually fill my own diary now. So I think the ability to brand yourself and create a lead generation tool um and instagram is a fantastic tool for that, especially with um. The types of um demographic that we're dealing with with you know, abb cases, composite bonding cases this demographic is using instagram and facebook. So so being able to um harness, harness that platform, uh, to then generate new hot leads from. It is critical, I think, in this day and age, especially as an associate, where, as I mentioned, you know if you're, if you're really focused on trying to become a business, in a business, you can, you can scale up quite quickly by by harnessing those skills and it goes.

Dr. Amit, 14m 24s:

It goes hand in hand with the practice owner by Cal really having a big presence on social media. It makes any marketing money that I'm spending go that little bit further, because most patients will look at my campaigns and then they'll Google us and then they'll see. They might then fall onto Cal's Instagram page or some of my other associates pages and go, wow, these guys are doing this treatment and it just then links back into getting a booking for us as a practice. So you know Cal will get some of his own bookings, but we get multiple bookings as a result of his social media as well. So it's like I said, the the attitude of having principal versus associate is not like that at Behouse Gentle. It's a two-way, two-way relationship. We both benefit from it. Sorry, sorry, it's third-party credibility as well, it's a two-way, two-way relationship.

Dr. Kalpesh, 15m 9s:

We both benefit from it. It's sorry, sorry. It's third-party credibility as well as third-party reassurance because ultimately, you know your website, your practice website may may be showing before and afters, but we often know if you've got an active instagram page or an active facebook page, you're going to be refreshing that content regularly and you're going to be posting and tagging patients in and they're going to be rep reshare it. You often find that, um, the the kind of spread of that, um, that that information and and that that particular treatment, uh is is really really rapid you know what.

Dr. James, 16m 1s:

I've got a question, and this has always been something I've been curious about when it comes to the mechanics of a practice. You know, when somebody has a following, and naturally you'll be doing, let's say, and I know that your, your, your following isn't exactly like this cal, but I'm just using this as an example let's say, somebody's putting out a lot of content on abb or abc dentistry, right, and you've got, you've. Your following is like a big ball of energy, right, and it'll generate leads. Naturally they'll just organically bloom off that right, but of course not all of them will actually need that kind of dentistry. Some of them will need implants and some of them will need ortho and it will fancy. You know complex ortho and things along those lines. So you know those leads whenever they come into your dms, they slide into your dms, so to speak. How do you actually manage them? How do you triage them to the right people? Is that you cal? Is that, is that the bdm in the practice? Is it the tco?

Dr. Kalpesh, 16m 51s:

I'm just curious a couple of different ways actually. So, um, as part of my because I've got websites as well, various websites running as well, and they they're all linked with various e-bots and chat bots. So if someone does, uh, actually message me on instagram, that will actually be directed to a virtual treatment coordinator that I have as part of my team. Oh, wow, I've got my own team working under me, so they work with me and they will effectively handle my leads and things like that. So I used to do a lot of that, um, but then it became a bit of a chore when you've got to deal with your clinical dentistry, you've got to deal with all these dms and things like that. So, by outsourcing that um, it just made things a lot more streamlined and and that way we can then plug in those leads into a like a crm system. So then I've got my own crm system, so I've got various various layers of controlling the leads, because ultimately, it is a business at the end of the day. So I've got to make sure that I can track the leads. I've got marketing spend as well, so I need to make sure that my ROI you know is my marketing budget is being spent correctly. And you might. I can see the shock on your face.

Dr. James, 18m 10s:

No, no, I'm amazed. Sorry, this expression is amazement, just to clarify. But yeah, anyway, sorry, you were finished. You were just finishing up then.

The Academy understand how to invest as a dentist

Dr. Kalpesh, 18m 19s:

No, it's just basically making sure that everything is slick, because I've got to take it, you've got to treat it as a business and ultimately, that's what I'm trying to do as a business. And ultimately that's what I'm trying to do and although I am an associate in brackets, you know, I'm trying to scale up as an associate to a, you know, significant point, and doing all these, all these steps and automating everything is just making that transition really, really streamlined.

Dr. Amit, 18m 46s:

So yeah, that's what I've been doing. Yeah, I mean Cal's very special in the way that he's. You know, from the onset he wanted to implement a lot of his own things and and I was very much, yeah, go for it. And I think, the combination of our marketing and his marketing, his diary gets filled. Now a lot of the other associates don't rely on their own marketing, they just rely on what I provide. But what makes it easier for me as a principal is it's not all on me with Cal, it's a two-way thing. He can fill up his diary just as well as I can, whereas some of the other associates that say are finding that they're not getting enough patience. There's only so much marketing a practice can do and they can only take it to a certain level. If that associate wants to grow further, like Cal did, he took it upon his own himself to say, right, I'm going to grow even bigger than this and I'm going to do some of my own. And it's a win-win, isn't it? Because he's doing it in our practice and he's getting these great cases from it and we all benefit from it.

Dr. James, 19m 44s:

That's awesome, yeah, I mean I just never. I'm so glad I asked that question, by the way, because that was always something I was curious about. Who handles that effectively? So you're really clued up, cal, because I never learned what a CRM was until I actually left clinical dentistry. So that's incredible really that you've that. You found that and it really is. I know we keep coming back to this. It really is a business in a business. You've got all the components of a business right there to this.

Dr. Kalpesh, 20m 8s:

it really is a business in a business because you've got all the components of a business right there. Yeah, I mean, it even goes down to the content that I create. So I don't put. I don't spend hours on my phone or on the computer creating this stuff. It goes straight to someone in. I think they're in pakistan, they, they know my protocol. I've got an sop that I developed as to how I like my videos, uh, how long I need my videos, exactly the format that I want them. He knows exactly the way in which I like to structure my videos, the audio I need to use, the trending videos, the hashtags. He actually creates all of that stuff. I literally just copy and paste it into my Instagram and then that's it. So everything is automated to the T, and that's how I've managed to kind of keep on top of it, because social media and, and you know, keeping keeping a very steady flow of content can be very time consuming. Um, so the main role as me, as an associate, is obviously to provide the high end treatment, but also to then to, to, to be responsible for kind of taking the videos and taking the testimonials, but then, once I've done that, I don't spend a minute editing that. That goes straight to you of you know a virtual assistant, basically to, to do like on a one drive or a google drive, something like that. Yeah yeah, it's all shared and encrypted you know what that's so clever?

Dr. James, 21m 21s:

because creating content can genuinely take up your whole life if you want it to. And then what time do you actually have left to delegate to the revenue generating stuff, like actually seeing the patients?

Dr. Kalpesh, 21m 34s:

okay, sorry, no, sorry mate, sorry yeah we have to um be gatekeepers of our time and um ultimately delegate what we what is not of as high value for our time consumption, and so that that's why I learned straight away that I can't be spending hours, you know, just editing videos, and it just consumes you otherwise yeah, man, you really do have to be a huge gatekeeper and you have to be very protective all the time whenever you run a business, do you guys?

Dr. James, 22m 8s:

I don't know if you guys have ever listened to alex ramozy yeah yeah, I love that guy man, he's so profound, he really is, and he was saying that, uh, entrepreneurship if you want to call it any business, if you know it, there's the entrepreneurship comes into it. They're one and the same, uh, for me. So he was saying entrepreneurship is a game of finding ways to buy back your time, and what he means by that is if you literally just calculate what's taking up your time and figure out a way to automate, delegate or eliminate it, then that's how you hit the next level sequentially, even though you don't actually necessarily know what you're going to do with that time. You free it up in the first place and more high value stuff can creep in. But it never really starts until you have that mindset and it sounds like, well, you've both been on that journey. It's particularly interesting for you, cal, because you've been an associate in amit's practice and you've also been on that journey almost irrespective or independent of starting your own practice. And what have you? It's a mindset shift, right, awesome, cool.

Dr. Kalpesh, 23m 5s:

And I'm sure, looking back over your shoulder, kyle, you must think to yourself wow, it actually is a formula in retrospect, as in, there were certain things that I know that I could reproducibly do to get somebody to that level, or even if I was to start over again to get back to that level yeah, I think, like I said, I am very fortunate and I know that many people, many of your listeners will be listening to this thinking, okay, but I've done, I can try all these things and and that's true, I think having having the environment, um to work in a, you know, a clinic that you can work in with a mentor, and having the leads is is, is what it, what it really takes, as well as having the mindset because all of it's a calculation of all these things coming together. Without without all these components coming together, without without all these components coming together, you know it can't be a true success. You, you need all these components to work hand in hand with each other, um, and so you know, you need your good marketing. You need to be um present on socials. You need to be creating that lead funnel, creating that brand. You need to be good with patients. You need to be able to communicate clearly, have a great chair side manner, be able to carry out those treatments as well, because it's all well and good having the leads coming through. Um. You know, we often talk about 99% of dentists tend to go on courses whereby you will upskill, you know your clinical skills. You'll be able to do a veneer to 0.3 of a millimeter and you know polish a composite so you can see your face in it. But ultimately, ultimately, you know, unless you um, you know, unless you can't convert that patient and and and take them from in the chair to actually doing the treatment, then there's no point. So having the softer skills, having the communication skills, having the marketing skills, having the the kind of almost the acumen to take all of that into consideration, that's what we think is really critical.

Dr. Amit, 24m 54s:

Yeah, you have to, we have. You know, cal is one, an exceptional associate, but we have multiple other associates that have been in this same journey. They've started off at Abbey House Dental as NHS clinicians and they've transitioned into private clinicians and then transitioned into a super associate. And you know it's not just one clinician. This is, I'd say, about seven or eight of us. We've taken through this journey and they're all doing exceptionally well and hitting these big targets.

Dr. Kalpesh, 25m 24s:

Yeah, so I'm not like an outlier or anything by any means. You know there's loads of associates here that that are also, um, doing the exact same thing. Um, it's just the case of being in the, in having the mindset and following that formula, um, and we believe that if we can approach uh other associates and they can see our, the, the sort of blueprint that we we have at our clinic, then by taking even 50 of that, they will definitely skyrocket do you know what?

Dr. James, 25m 53s:

one quick thing, just to go back to what you were saying a second ago uh, cal, when it comes to soft skills, that gary v has a saying that I really like. The soft skills are the hard skills, which I think is really cool. It's like they're called soft and that leads one to think that there may be not as much of a priority as the hard skills per se, but actually they are. They're literally just as much of a priority, so to speak. So yeah, the soft skills are the hard skills. I would 100% completely agree with that. And you know what, amit, from your perspective, every business owner knows that to get past a certain level, it's about the people right. If you want to scale, it's about the people right. And over your years of taking people through this journey, you must have been able to identify some common factors between the people who succeed the most and are capable of achieving this and also have the aptitude for it and the willingness. What are those common factors?

Dr. Amit, 26m 49s:

Yeah, I, I mean the common factors is the desire. I think fundamentally you've got to be passionate about dentistry. If you're not into dentistry and wanting to learn all the complex procedures, you can't be a super associate. You just stop there. You've got to enjoy dentistry and you've got to want to do it once you've got gone past that hurdle. You've got to have that growth mindset that you want to grow and learn and not have the attitude that you know I'm not going to learn, I'm going to do it my way and this way and and you know you're not going to grow that way. You've got to look at your environment, listen to your mentors, listen to your other associates and see what journeys they've been on and take that on board. We have had had some associates that haven't gone on that journey but they're not with us anymore and that's not because they weren't great clinicians. They just weren't of the mindset to want to grow, whereas the associates that have gone through this journey were the right candidates. They love dentistry, they want to give a patient a good service, but they also want to grow their own skillset and revenue.

Dr. James, 27m 48s:

Amazing. So that's the person criterion, so to speak. That's like the person spec. And then looking back over that journey you overseeing that journey for a lot of dentists what would you say? The stepping stones are Get this, get this, get this, get this. Or is it as routine as that, is it as sequential as that? Or is it just a series of how can we say they have the right spec, they are the right person, and then basically, as long as they hit at some point all of the things that we've covered earlier in the podcast, basically they'll all come together, or is there very much a formula or a strategy to it?

Dr. Amit, 28m 24s:

I wouldn't say there's a specific formula, but I think fundamentally you need to go on a good restorative or small makeover course, not a weekend course, but you've got to get that one year training, whichever course that may be as your foundation for learning about small makeovers. Once you've trained in small makeovers and you know the protocols, then that will lead you into doing good aligner treatment, good composite bonding treatment treatment and then even further down the line as you go into surgical, into good implant work as well. We train all of our associates as standard with sedation, iv sedation, and we feel that that again opens up more doors and reduces barriers for patients wanting treatments. So all of these little little things all add up into creating an environment that a patient will just say yes boom, love it.

Dr. James, 29m 13s:

Well, listen, guys. Thank you so much for your wisdom today because I bang on about this so much in the podcast. But it's such a powerful thing to be able to learn directly from somebody's experience, because that is the most contemporaneous resource of this information. You could write it down in a book. Six months later it could be out of date, like how to do it, how to achieve this. So you're better off just going to people who are in the field witnessing it every day and also who have been there and done that and bought the t-shirt and all the rest. Guys, is there any way that you can help people listening to this podcast who might want to become super associates? I know we were talking off camera before. Amit. You're bringing a course to market soon, is that correct?

Dr. Kalpesh, 29m 53s:

yeah, so a bit with me and cal we're developing a super associate course that will kind of talk to you about all of the elements that we've kind of spoken to about the podcast in the podcast wow, we're going through sort of like communication workshop mastery looking into branding, personal branding, lead generation, how to optimize your Instagram, talking about finances, talking about revenue generation, treatments, the workflows that we've got, how we optimize the TCOs, things like that.

Dr. Amit, 30m 24s:

There's a lot of content and, fundamentally, the mind shift. The mind shift of having the growth mindset awesome.

Dr. James, 30m 31s:

Well, listen, I go on and on and on about growth mindset as well on this podcast. So everybody knows I'm a huge proponent of it and once upon a time I used to think that was really ethereal and not really relevant to me, and now I literally preach it. So I'm completely on board with what you guys are saying. When's that coming out soon?

Dr. Amit, 30m 48s:

so we've got our first uh course, actually just next next weekend, um, but there will be another one which will be on our website, hopefully in the next few weeks.

Dr. James, 30m 58s:

Uh, for our next, next one top stuff, and that is the abbey house dental website, or so the academy website, yeah, or you can go to us for our Instagram page as well. Well, listen, guys, I've had a lot of fun learning about how a super associate is defined today, like really crystallizing that definition. We could probably do a podcast on every single one of the topics that we've talked about today, all those things that we touched upon. So I'm just letting you guys know that that invitation is extended and we definitely got to pick up on that at some point in the future. Any parting words of wisdom for any would-be super associates in the audience?

Dr. Amit, 31m 38s:

um, I would say to just be open to learning and have a passion and desire to want to grow and learn yeah, definitely see, you know, if anyone wants to get in contact with me as well, just reach out.

Dr. Kalpesh, 31m 52s:

I can be more than happy to speak with anyone in the audience about my journey personally, if they've got any questions.

Dr. James, 31m 59s:

That's very kind, guys. Thank you so much. What a pleasure it has been to have you both on the show today. I'm already looking forward to the next episode. Let's go ahead and get that in the.

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