Description
You can download your FREE report on how you can avoid financial mistakes as a dentist using the link just here >>> dentistswhoinvest.com/podcastreport
———————————————————————
Dive into the world of dentistry profitability with our enlightening conversation with Dr. Amit Jilka, celebrated for his ability to increase dental practice profitability. We journey with him from his humble beginnings with a single surgery practice to now managing an empire of 13 surgeries across three sites. Uncover the secrets to his exponential growth, his emphasis on efficiency, value, and broad scope of treatments, and how he became renowned for offering specialized treatments such as implants and Invisalign.
Maximizing profitability goes beyond the chair and involves the entire team. Dr. Jilka speaks on the critical roles within the dental practice, from the Treatment Coordinator (TCO) with their exceptional patient communication skills to the New Patient Coordinators (NPCs) managing inquiries and appointments. We touch on team building, focusing on the necessity of aligning your associates with your practice’s brand and values. We then shift gears to discuss the importance of a healthy work-life balance even in the race for profit.
Lastly, we elicit the wisdom of implant dentistry expert, Amit Jilka. The topic? Tailored practice plans and amplifying implant numbers. Every practice is unique, and Patel emphasizes the importance of adapting to individual practice needs. He shares his expertise and hints at more to come, promising an ongoing wealth of knowledge for the dental community. This episode is a treasure trove of practical insights and tips from successful practitioners. Tune in and let their experiences guide your journey to a more profitable dental practice.
Transcription
Dr James, 8s:
Hey everybody, welcome back to another episode of Dense Invest Podcast. This is an episode I've been moving into for absolutely ages with Dr Amit Jilka, because I was flipping, blown away when I met Amit for the very first time in real life at a live day, of course, at a program. I was blown away by his knowledge and just how much he knows about making implants profitable and also about making Invisalign profitable as well. And big clue, big hint, big tip, spoiler alert it starts with being incredibly efficient and giving loads of value to our patients, but more on that in just a minute. First of all, amit, how are you?
Amit, 48s:
I'm good, thank you.
Dr James, 51s:
Vunderbar, vunderbar. So, amit, there'll be some people listening to this who've met you and some people who have yet to meet you. If we could have a little bit of an intro, what that would mean is that everybody could get to know you a little bit and what you're about.
Amit, 1m 5s:
Yeah, so yeah, I'm Amit Jilka. I graduated in Sheffield, bought a practice couple of years, just straight out of university in 2012. It was a one surgery practice called Abbeyhouse Dental and we built it all the way up to three practices on one road and now I have 13 surgeries across the three sites and recently launched a new practice in Stoke-on-Trent Scott practice and have recently also launched our academy as well Abbeyhouse Dental the academy. So yeah, a lot going on and I think what we're well known for is hitting high implant numbers and hitting high Invisalign numbers and also the value that we give patients and the value we give to our associates. We feel like we give a really, really good service to our associates. We think is very important.
Dr James, 2m 0s:
Love that and it absolutely is. And do you know what? You know it in that very first practice that you mentioned, Abbeyhouse, wasn't it?
Amit, 2m 6s:
Yeah.
Dr James, 2m 7s:
Yeah, I know we were talking a little bit off camera beforehand and you were saying there's a little bit of a story there when it comes to how you took the business from where it was to where it is. So do you know what? We didn't actually get the chance to cover that, you and I, when we were talking just beforehand. What a beautiful opportunity to cover it. Right now, everybody's listening, because what that would mean is that they can get a real understanding of just how well you've done on that front.
Amit, 2m 33s:
Yeah. So I graduated in 2008 and did Max Fax for a year. I had a passion, that I wanted to learn implants and do implants, but also wanted to own a practice straight away. Hell yeah, I looked at a number of practices and at the time we you know, I was living in Birmingham and Staffordshire wasn't too far saw a small little practice, didn't want to take too much risk it was a one surgery practice with a small hygiene room to like one and a half surgeries and thought perfect, ideal for me and my wife the two of us to kind of move into 2012. We bought the practice and in those days it was actually very, very straightforward to get loans, considering what we had to put. The turnover of the practice at the time was about 300K. So it was a very small practice, had a NHS contract as well and we pretty much got a full loan for it, 100% loan from the bank, because straight out of Max Fax didn't have much income, didn't have much money behind me, and it was just yeah, the banks were just willing to lend in those days. Very different story now Everyone being so cautious especially, you know, when we get to it talking about the funding for the squat practice recently was very, very difficult. But yeah, so we, you know, bought the practice and then 2012, the start of my implant training with the Royal College surgeons and continued to grow the implant side, which grew the practice significantly. And then I think one of the critical points was when my wife really got into Invisalign and we joined the MySmar network with Sandeep Kumar and from that and training our TCOs and really pushing the digital side of dentistry, we grew from two surgeries to five surgeries to 13 surgeries and now, including the new site, you know we've got 18 chairs now and, you know, doing significant numbers of both of those treatments as well as all the other parts of dentistry as a practice. We're quite well known for sedation as well. We do a lot of sedation and get a lot of referrals for that. So we've kind of grown our dentistry on offering patients the full plethora of dentistry and not just specific treatments.
Dr James, 5m 7s:
Gotcha. Okay, so one of the means that you achieved that enhancement in numbers was by enhancing the scope of treatment.
Amit, 5m 18s:
Exactly, yeah, definitely, wonderful, okay, and then, as well as that, within those different modalities of treatment.
Dr James, 5m 25s:
it was also about thinking, okay, how can we be efficient, as in, how can we do a really good job for the patient, first and foremost, but also be so efficient such that we can provide a huge number of implants every single year and a huge number of Invisalign treatments every single year? Do you have any numbers and stats on those, just so everybody can get a little bit of a feel for where you're at?
Amit, 5m 48s:
Yeah, so we're doing about, in terms of ortho cases, we're doing 400 plus cases and in terms of implant numbers, we're hitting about 556 hundred a year at the moment.
Dr James, 6m 0s:
I see Okay, and is that across all the 13 surgeries? Yeah, yeah, so that's across the whole group. Brilliant, okay, cool, cool, cool, cool, cool, all right, cool. So that's all the data. Yeah, right, got you. And do you know what? That's interesting.
Amit, 6m 21s:
And how many that was. On two surgeries? Yeah, well, I'd say one. One surgery in a hygiene tiny little room, which it was, which, yeah, we quickly got changed.
Dr James, 6m 29s:
Amazing, and do you know what? There'll be a lot of people who maybe are in that boat right now and they'll be thinking themselves just what do I do to hit the next level of profitability? What were the first few things that you changed or enhanced to begin to see an increase in revenue in the business? Apart from the scope of treatment we know that that's relevant what were the things that we did within the surgery as well as that?
Amit, 6m 53s:
But yeah, so we built more surgeries. Okay, simple, but if you don't have enough surgeries, you can't see enough patients. We trained, we got therapists in and therapists increased the scope of treatments we could do, increased the capacity of what we could do, and we really. What really made us fly was the whole implementation of the TCO and having the TCO as the first patient contact. Once that patient sees the TCO, conversion rates went up. Having a dedicated room for the TCOs and scanners for the TCOs, I think, just changes the whole practice, which means you as a clinician can start becoming really, really efficient in what you're doing, but also, more importantly, the patient gets a significantly better experience over the practice.
Dr James, 7m 48s:
You know what I saw, paul, the other week on Facebook. It was on a camera, what Facebook group it was on, and the poll was do you have a TCO, yes or no? And there's still. Everybody talks, everybody raves about TCOs. Nowadays, there's still 60% of dental practices who don't have TCOs, which I thought was fascinating.
Amit, 8m 7s:
Yeah, it's interesting and I think when some practice say they've got a TCO, they're not really TCOs, they're really NPCs. The new patient called usually just on the phone and chatting to people. What we see as a TCO is a patient facing almost a clinician that's scanning and going through treatments and options, with the patient discussing it being part of the whole patient journey just as much as the actual dentist is.
Dr James, 8m 39s:
Can I just say NPC nice video game reference there. I really enjoyed that. For anybody who's not necessarily a gamer, npc means non-playable characters, so they're usually. They're usually, you know, some sort of character in the background that the main protagonist doesn't really interact with or just sees in the periphery. So you definitely don't want your TCO to be that. You want them to be a protagonist, you want them to be involved in the practice.
Amit, 9m 4s:
I think that works well. Yeah, they're either NPCs or from a new patient coordinator or the non-playable characters. You know they're not actually in the game, obviously.
Dr James, 9m 12s:
Love that. I love that. Awesome. So what aspects of the TCO and their involvement in your surgery did you notice were the most beneficial, or what changes did you make in so far as what roles did the TCO fulfill for you, or how did you implement them into your practice? That's a better question.
Amit, 9m 36s:
So they literally see the patient first up. So in terms of the consultation, they don't see the dentist, they see the TCO first, have a much more longer time to build rapport and chat to the patient and discuss treatment options and what they want before they go in to see the dentist for the consultation. For the clinical part. But prior to seeing the clinician, the TCO is getting the scan done, the photos done and seeing how finance works as well, because a lot of patients do go for finance and so almost taking all of the stress out of dentistry away from them, but also letting the patient know what we do. Now a lot of dentists just do not come across to a patient about all the skill sets that they have. So you do a consultation but that patient doesn't really know that you can offer implants, you can do a visa line, you can do whitening. You can do all of these things unless there's been a trigger word that the patient said and you're discussing it. What the TCO enables you to do is they are openly discussing what the practice offers. So the minute they come in for your consultation, the TCO is like patient wants whitening, is nervous, possibly needs sedation, is considering teeth straightening and already your consultation is so much more thorough and more detailed and more direct to what the patient wants that your conversion rates would just skyrocket.
Dr James, 11m 0s:
That's cool as hell. And how long are those TCO appointments? How is that structured?
Amit, 11m 7s:
So the 45 minutes?
Dr James, 11m 8s:
Oh there's a good, solid appointment.
Amit, 11m 10s:
Yeah good chunk for a visa line and implants and they're half an hour if they're just a new patient.
Dr James, 11m 16s:
Got you and do you charge for that?
Amit, 11m 21s:
Refundable deposit.
Dr James, 11m 23s:
I see yeah and otherwise it contributes towards the treatment.
Amit, 11m 27s:
So. But if they want to see the dentist so some patients will pay then it's the examination, then Gotcha Consultation at that point. So as a filter, so that patients can come in without any stress and if they don't want to go ahead, it's not wasting the dentist's time. But if they do want to go ahead, they're paying and they're committed. So dentists prefer it that way, our associates prefer it that way, but they're actually seeing patients that are already ready to go.
Dr James, 11m 55s:
Awesome, and you strike me as someone who measures things in your business, amit, am I right in saying that? Yeah, yeah. Oh, I love that, amit, I could. Just I knew that was coming, which is great, and the reason I knew that is because anybody who's really profitable measures things. You master what you measure. So I'm interested to know so, treatment plan acceptance before you had your TCO, treatment plan acceptance rate is in percentage versus treatment plan acceptance rate after. Do you have any stats on?
Amit, 12m 24s:
those, not any specific stats, but I would say that when they see the TCO, the uptake of treatments much greater, especially for new patients. So a new patient that's coming to just see a dentist, they will have treatment plans that are much lower in value total value than if a patient's in the TCO then the dentist, which to me is phenomenal, because that shows to me that sometimes some dentists are not consistently good at talking about everything. And what the TCO does for a dental practice and practice principle is it gives consistency to the conversion process that patients are being told everything and just because they've seen this dentist that can only offer in Visaline, that means that dentist is only gonna be talking about that one treatment, whereas the TCO will talk about everything, which again gives you consistency. Definitely some associates are really good at that process themselves and some people really struggle with talking about money and all the different treatments. So this almost just acts as almost like a signboard for you.
Dr James, 13m 38s:
Love it. So it's not only treatment plan acceptance percentage, it's also treatment plan value.
Amit, 13m 43s:
Yeah yeah, exactly.
Dr James, 13m 45s:
Baytime awesome, okay, cool. And just one more thing, because I'm geeking out on this right now, because I find this fascinating as well Dental flow, like whenever there's an inquiry at the practice. Is there any sort of filter system at that point, or does everybody who inquires at the practice do? They pretty much go straight through to the TCO and that's the primary.
Amit, 14m 7s:
So you know, we've got a couple of people on telephone reception and we've got a call send to that it gets all the calls coming in. And then we have a number of NPCs, new patient coordinators.
Dr James, 14m 23s:
Oh sorry, when you said NPC, I literally thought you meant non-playable character.
Amit, 14m 29s:
I thought that was a joke. I thought that was a joke. It kind of worked as a joke. You did well with that.
Dr James, 14m 34s:
I thought that was a joke.
Amit, 14m 36s:
Anyway, I'm actually New patient coordinators basically handle new patient inquiries and any inquiries that come through from our marketing. So if a patient fills in a contact form on our website, if they fill in one of our Google ads, then it'll come up as a lead and then we contact the patient. And so the new patient coordinators are trained almost like TCOs, but purely on the phone, and they then will talk to the patient about what they want so that they're not coming in for a wasted appointment as well. So there's almost like a pre-screening before the CTCO. Some patients are happy just to have a free TCO consultation. Some patients want to have it all, so they'll see TCO and dentist and pay for it. But it's on the NPC to collect the deposit and pre-inform the patient about what, the process and what's going on.
Dr James, 15m 28s:
Right, okay, awesome, awesome, awesome. Are you a big believer in specs for those roles?
Amit, 15m 34s:
We do have scripts. But I think when it comes across natural from some of the telephone staff then it comes better. But initially when they train with us to have a script and then as they get better at their own job, they know what they're doing, then it becomes a bit more natural. Yeah, but I think these scripts and key words is important for all of them.
Dr James, 15m 56s:
All right, same as reasonable, okay, cool. So the TCO is a revelation. And once you've got the TCO in and once you've got that fully embedded into your business and working really well, what do you think was the next step that allowed your business to flourish even more in the profitability front?
Amit, 16m 12s:
The associates oh, having associates that just are phenomenal at what they do clinically but also in communication as well. We've hired some associates. I mean, all our associates are amazing and they work hard, but they all are part of our brand and our game and they understand what we're about. They all personally get mentored by me and my wife. So, depending on where they are in their clinical journey, some want to go down the surgical route and do more comprehensive for my free have, so that's where I will mentor them, and some just want to do cosmetic dentistry and so that's where my wife will mentor them in Invisalign and composite bonding and then after a couple of years or so they're on their own. We openly train everyone in sedation, so most of our associates are trained in either IV or inhalation sedation, because it just adds to the patient journey. If you can offer all your treatments under sedation for anxious patients, it just opens up a whole different pathway for you as a patient and as a dentist. So, yeah, I think we've probably got the most sedation trained people in a practice in the country. I'm pretty sure, but yeah, might be wrong.
Dr James, 17m 35s:
There we are. Well, if you're training every single person, I think you're probably in with a good shot, but it's one bit, you know, in so far as having the most Okay, cool, awesome. So TCO, npc, that side of things, and then obviously the associates themselves. Here's what I'm always interested to learn, because again, I got in this stuff massively specifically how things are structured in the surgery and in terms of the diary, any hints and tips on that front. Zoning is a popular one, so that's an example. Is that something that you do or anything along those lines?
Amit, 18m 9s:
So what I'll say is that, yeah, so it's TCO associate. And then the critical part of all of this for a business of our size is our managers and the managers. You know, we've got two managers and they're both ahead of the game. They always are. They're like two brains of me in the practice every day, sorting things out, managing the diary, managing the TCO is, you know, my role and my wife's role is mainly to look after the associates in their clinical journeys. It's the managers are all to make sure the marketing's done, the TCOs are well trained, the NPCs are well trained, the service patients are getting, and that all is combined In terms of the diary management. That is all set by the managers and they. They, rather than letting it be in clinician led, is pretty much based on NPCs and TCOs, because we're about giving the patient the easiest route to have in treatment. You know, whereas when you have set rules for different clinicians, it's very difficult to have different rules for different clinicians in different diaries when you're as big as you know. You know, I think we've got 35 clinicians that work with us, so 435 had their own list of things that they wanted. It just wouldn't work. So you know we have set rules. Yes, we do have some clinicians that just do specific treatments, so that's almost like zoning, and then some clinicians because we are, one of our practices is still NHS, so some of those clinicians will have private days and NHS days and that's clearly marked. But we don't really zone it as such, as this is consultation clinic, this is treatment clinic. We're quite open with that.
Dr James, 19m 52s:
Okay, cool. Yeah, just interested to know. Okay top stuff, so we've covered the fundamentals, or would you say that there's anything more in there that you feel was really sad? There's loads more days. You know how much time, how much time do we have? Well, I thought that might be the answer. Yeah, good stuff, okay, cool. So let me see, we're about 20, 30 minutes into this podcast, so yeah, we got. I usually like to keep these two around about 40 minutes, so, but you know what? I bet we could do another podcast at some point. I'm not because I bet there's a lot of wisdom in that head, Okay, cool. So now that you've implemented all those things, you you feel like those were the things that were most seminal in so far as taking the business from where it was to where it is. Anything else you'd like to chuck in there? We've still got a good little bit of time today. I want to make as much value for the listeners as possible.
Amit, 20m 46s:
I think the just the overall workflow for a patient, specifically for implants, it's important that with implants it's a very clinical procedure. It's unlike Invisalign that you know you can have consistency in the workflows. With implants you have to have a good workflow but it needs to be robust enough that you can have time to plan. So our workflows for Invisalign and implants are completely different and in contrast with each other, but they both work really well for the treatment. That is so I think for a lot of practices they're trying just have one workflow for every single treatment. But what I'd say is that you need to be more specific in what you want your patient to have. With implants, patient need a bit more time to think about whether they're going to go ahead and the spending significantly amounts more money. They need time to raise that finances and the finance that they may get. They can only get some of it approved. So this is all things that with Invisalign patient you can do all on the day. You can. They can do the consultation, you can get the finance approved on the day and everything's set up and sorted. But with implant patients you just need to have a bit more of a robust system that there's a bit more of a follow up with your implant patients, because some of them may not be ready for the journey with you, but within a couple of months time there will. There could be, but if you're not calling them you may want to have чи. Then they've forgotten about you or they're at another clinic or they'll delay for another year. So it's very important that you are getting your implant consultations done, getting your treatment letters out and chasing them up. Just don't expect the patients just to come and call when they're ready.
Dr James, 22m 29s:
Yeah, yeah, and we thought well, going into as much detail as you're happy to, what is your policy or protocol on that? Is it like one week follow up on one month follow up? I don't know, two months follow up, something like that, as in there's set points that you're getting back to them or revanging them.
Amit, 22m 50s:
Yeah, so at the point for implants, at the point when the treatment letter sent out, we will call them on the day we send it out to say we've sent the treatment letter. Now, most of the time some of these patients would have already booked in for surgery, so that's already set in stone, but some that is the patients that haven't commit to treatment that they will then get a phone call or an email at seven days, usually a week, and then a month, and then we chase it up, then monthly, until the tell us not to.
Dr James, 23m 20s:
Oh, ok, that's an interesting OK, fair enough. Yeah, yeah, yeah, yeah, ok, cool, and you find that that's quite effective then?
Amit, 23m 26s:
Definitely, definitely for implant patients, because their journeys take a lot longer.
Dr James, 23m 31s:
And do you have any? Again going back to the data thing, do you have any stats on how, what percentage of people that come to that initial implant consultation? Eventually, after going through that process, Do say yes and do begins for surgery as an accept the treatment plan.
Amit, 23m 52s:
Yeah, so from from consultation to booking surgery initially is about 60 to 70 percent.
Dr James, 23m 58s:
Oh, that's really high then, so really Quite high, but that's for a paid consult.
Amit, 24m 3s:
But then that number will increase over a year period to about 75 to 80. So not, it's not a massive job, but these are big cases, you know. An Invisalign cases three and a half to four and a half grand on average, but implant cases can be in excess of 20, 30 grand. So you know you're chasing for that extra 10 percent. There's big revenue there, you know. And also some patients, like I said, they just need to raise the finances. They know what the plan is, they're just figuring out how they're going to raise that money.
Dr James, 24m 34s:
But if you're not in contact with them then you'll just never have the opportunity 60 percent is a really good treatment plan acceptance rate for, especially for treatment plans that are grossing that amount of money. And then, yeah, as you said, that little, that little 10, 15 percent. That comes after that, because the treatment plans are so valuable, it makes it make sense from a commercial perspective to follow up the way that you're doing. Yeah, yeah, exactly.
Amit, 25m 2s:
I like that OK awesome, OK, cool.
Dr James, 25m 6s:
We'll listen to some flipping gems that we've had here today. I'm curious.
Amit, 25m 10s:
Sam, how many days a week?
Dr James, 25m 11s:
are you in clinic at the?
Amit, 25m 11s:
minute I'm probably down to half a day, half a day in clinic, oh really, half a day in clinic. But then I'm doing two, three days mentoring the other associates. Oh yeah, because I'm clinical but my own patients have got half a day worth a week at the moment and the rest of the week is either management meetings or mentoring implants or sedation, mainly. Well, that's the point of leverage in your business, isn't it?
Dr James, 25m 40s:
You train these people and then they're going to, through your knowledge and wisdom. They're going to be able to continuously. The idea is that they'll continuously make profits and, of course, you know, be able to provide a better quality of service to the patient and everything on that front.
Amit, 25m 58s:
Exactly. If you enable your own dentist and your practice to be able to treat a plan like you and they have the skills to then you will find that the number of implants you do as a practice will increase, the number of treatments you do as increases. If you try and just have that one guy that's doing everything can ask in every associate to refer to you. We've found that it doesn't work. Associates will generally offer patients what they can do on average, but if you give them the ammunition to say, yeah, I know how to do an implant, or at least plan for an implant, but I'll restore it. Or you know, I know how to do, all of a sudden the patients are being treatment plan very comprehensively, which means you're uptake of treatment, your overall treatment plans are much higher.
Dr James, 26m 46s:
Well, you know what, on that front, what I feel a lot of business owners struggle with is accepting, as in taking the hit in terms of the income front on the front end for that huge gain of productivity on the back end. Because how does that look? Initially, you have to literally draw up some clinical days, which is going to mean less money in the here and now, but very quickly that'll be coming back into your hand because you've trained these other people up and through the principle of leverage. What it will mean is that they're able to implement what you've taught them not just in one surgery, but perhaps in several surgeries, which ultimately makes sense. But it's called building your lever, so to speak. You have to take some time out to build the lever, make it bigger in order to get more leverage, and then, when you come along and activate the lever, well then what it means at that point is that you have a lot more output. But that doesn't start unless you take some time out in order to construct it in the first place, which usually means that you have to take an upfront hit. Would you agree with me? I've seen that some personally. Yeah 100%.
Amit, 27m 45s:
100% I mean when I was fully clinical a few years ago, working five days. Yes, my personal growth was very high and was doing a lot, but actually the practice, profitability and turnover increased when I dropped days and started to work on the business, started to have meetings with the manager so they were more productive, and then started to focus on training associates. The practice just grew, grew, grew and it grows now without me doing anything, because these guys are now all trained to do all of these different treatments. So, yeah, you build a team and then the team will grow for you.
Dr James, 28m 21s:
Amazing Cool. And did you notice there was like a little tiny period at the very start where there was a somewhat of a hit on the revenue front? Yeah, definitely.
Amit, 28m 30s:
Profitability drops significantly in the era too, but turnover went up Because, as a principle, your profit levels are generally what you take home. But if you're relying on associates which were not, because we still mean my wife do a bit. But when you're trying to rely on associates, you need to gross and turn over significantly more to replace your own income. Otherwise, I still think that you'd be more profitable. We would be more profitable, if I'm being honest as a practice, if I was five days clinical, because that's the income that I'll be keeping. But this just enables us to grow. Other people grow the business, spend more time with you know, me and my wife have got three children. It gives us a better work-life balance. So it's not always about profit, it's about work-life balance, yeah two things.
Dr James, 29m 23s:
It's a mindset thing, I feel as well, the mindset being, you know it's very. It's so much, it's so easy to get caught up in working in the business rather than working on the business, because it feels so much more productive in the here and now. But bigger picture, if you take a step back and build that lever that we spoke about earlier, then what it will mean is it's better in the long run. But the mindset part of it is being able to understand that and take that hit hit a little bit at the start. And then the second thing is it's all about enjoyment as well. You know, there's a lot of dentists out there who just want to do it Four days a week, clinical, five days a week, clinical six, six or seven, whatever that looks and maybe there's lots who don't necessarily enjoy that. So it's about designing a business. Here's what someone said to me once which I thought was really cool If you sit down and write out what your perfect life would look like and then you literally design your business around that, so it gives you your perfect life rather than the other way around. Very powerful, because you can totally do that.
Amit, 30m 22s:
Yeah, exactly, I agree with you.
Dr James, 30m 25s:
Love that. All right, cool, amit. Coming up to the 40 minute mark, I like to keep these podcasts powerful, punching, impactful From your experience in other dental practices, if you can go into other dental practices and we have a magic wand whenever it comes to profitability and pick three of the biggest areas for improvement, or three of the biggest things that you feel most dentists could be doing better when it comes to enhancing their numbers and enhancing the turnover of their business. What are those? Things are High level.
Amit, 30m 59s:
TCO, tco number one. Number two is having associates while trained in everything, not just one treatment, so that they can treatment plan You're looking at the overall treatment, not just the single treatment and having exceptional managers. I think those three things TCO, associates, managers that's it. I guess the principle as well, but I'm biased aren't I Fair enough?
Dr James, 31m 29s:
Okay, cool. Well, listen, you've been really generous with your knowledge today. I know that we were talking off-counter this beforehand. You've recently launched an academy which helps dentists make their practice more profitable. Am I right in saying that?
Amit, 31m 43s:
Yeah. So in the new squat site in Stoke-on-Trent we've got a bespoke academy set up with seminar rooms ready to go. We've done our first clinical course, which is composite bonding, with Dr Cal Prajapat who did a life skills day with a live patient and had a number of delegates. We've got a couple of other nursing courses coming up in January and then I'm doing a course on being a productive implantologist in February Saturday. The second, which is really all about the implant journey for a patient and for the clinician. On that day we talk about it's me and one of my colleagues, stephen Anderson, who both are very different implant journeys. Both are implant-only dentists and both as practices, do high number of implants. We'll talk to you about what we wish we'd known 10 years ago to fast-track your implant careers, and that's the goal of that day.
Dr James, 32m 44s:
Love that and do you help with implementation, as well as in showing how to implement that into the practice of the delegates that we attend in?
Amit, 32m 54s:
Yeah, so the goal of the actual day is for each person to walk away with a plan tailored towards what they need to do for their practices, because not everyone's implant journey and the way they do implants is the same but the certain things that we know would work for each person. Some practices don't have the room for a T-Series, some practices don't have scanners, so what are they doing? But there's certain things that you can still take away from the course that will help you increase your implant numbers Amazing.
Dr James, 33m 24s:
Cool. Well listen, amit. Thank you so much for your time today and for coming on the Dennis who invest podcast. This can't be the last one that we do. We need to do another one, because I reckon there's at least well many more episodes of knowledge in that head, so it's our duty to go out there and share it with the Denver World. So I'm looking forward to those already.
Amit, 33m 51s:
In the meantime, thanks for having me, my absolute pleasure.
Dr James, 33m 54s:
My friend, I'll see you soon. Take care.
BY SUBMITTING MY EMAIL I CONSENT TO JOIN THE DENTISTS WHO INVEST EMAIL LIST. THIS LIST CAN BE LEFT AT ANY TIME.