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Picture this: You've spent years honing your craft and developing your skills, yet your business isn’t growing as you'd hoped. What if the missing jigsaw piece was the art of selling and communicating effectively? That's precisely what Barry and I discuss in this enthralling discussion. We delve into my own journey of quadrupling my practice's turnover within three years, all by refining my communication skills. But what we discovered was about far more than just dentistry—it's about reshaping the way we view sales and the transformative power of honest, trusting relationships.

Barry and I invite you to join us as we dive into the fascinating world of the psychology of selling. Believe it or not, the art of selling has its origins in the Norwegian word meaning 'to serve.' By embracing this ethos, we can revolutionize our approach to sales, shifting from being seen as a necessary evil to a genuinely beneficial service. We also explore the impact of time on sales, revealing how understanding the concept of 'too early' can profoundly influence the dentist-patient relationship. This isn’t your typical sales spiel. It's about ensuring patients feel valued, understood, and cared for.

In our conversation, we also discuss how to enhance your communication skills within the dental industry. We examine the importance of body language, the power of language, and how understanding different communication styles can significantly improve patient interactions. The key is to sell from a place of compassion and understanding, ensuring the patients’ needs are at the center of everything we do. Lastly, I share my experiences about the transformative nature of effective communication, which goes beyond the realm of dentistry and can positively impact every area of our lives. Buckle up for a ride that will forever change the way you view sales and communication!