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Ever wondered how social media can revolutionize a dental practice? Join me and my insightful guest, Hazel Woodward, the founder of Lyft, as we delve into this fascinating world. Together we uncover the power social media holds in creating a cohesive team, branding your dental practice and interacting with your clients. But be warned, it's not all rosy. Hazel and I also engage in a candid discussion about the darker side of social media and its impact on the mental health of the younger generation. 

Dive into social media's role in dentistry with us as we navigate through the ins and outs of content creation and consistency. Together, we'll explore how different marketing channels can help you attract and retain customers. Hazel shares remarkable insights into how content can help your brand break through the digital clutter and reach a larger audience. We don't shy away from the technical side either, discussing timely responses to messages, mobile optimization of websites, and the importance of a strong SEO and keyword strategy.

We round out this episode with a stimulating debate on the art of balancing business promotion and community building through social media. Drawing upon the concept of 'Jab Jab Jab Right Hook', we explore how to create engaging content that not only attracts customers but also fosters loyalty. So, tune in as we unravel the power of social media in the dental world and discover strategies that could very well reshape your practice.