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What if you could drastically change your patients' perception about dental procedures and turn their anxiety into comfort? Join us as we take a fascinating journey with dental veteran and entrepreneur, Barry Oulton, who has successfully leveraged the power of Neurolinguistic Programming (NLP) to revolutionize his dental practice. Barry walks us through his transformational journey, from honing the skills of a painless injection technique to becoming an influential communicator, thanks to NLP. Hear about the birth of his on-demand restaurant, Wagedaddas, and how he's managed to balance his entrepreneurial ventures.

Lastly, we'll zoom in on the importance of creating value for patients throughout their journey. Barry reveals the secrets behind his online training program, The Dental Lynchpin. Discover how dental practices can offer discounts without sabotaging their profit margins. Hear Barry's take on the essence of dentistry, emphasizing it's not just about the product, but also the journey and the care involved. So tune in, and learn to use NLP to build better relationships with your patients and offer them a remarkably different dental experience.