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What happens when a seasoned dentist decides to ditch his day job and dive headfirst into a side gig? Join us as we explore the fascinating journey of Payman, the entrepreneurial dentist behind Enlighten Whitening. We’ll uncover the secrets behind his successful transition from dentistry, and how he managed to balance his professional life with a budding business. Hear the story of how he reduced his dentistry practice to one day a week for a solid five years, before finally hanging up his dental coat for good.

How can a side hustle thrive in a competitive market? Payman from The Dental Leaders Podcast shares the magic behind his unique selling proposition (USP), which guarantees B1 shade results for all his Enlighten Whitening customers. We'll also get to know the evolution of his whitening products, from a light-activated system to a more effective tray whitening technique. Payman's journey is not just about finding the best things for people, it's about striving to be number one with their product and making continuous improvements.

Finally, we'll round off our discussion by delving into the power of risk-taking and a positive mindset in business. Through Payman’s lens, we learn that a sprinkle of luck often plays a part in success, and that setting aside a day each week to plan for your side hustle can make a world of difference. As a cherry on top, Payman shares his top book recommendation for budding entrepreneurs, and his upbeat approach to overcoming challenges. Whether you're a dentist looking for a side gig, or an aspiring entrepreneur, this episode is packed with wisdom you won't want to miss.