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Picture this: a physiotherapist who specializes in head and neck oncology takes the reins of two thriving businesses that propel dental practices to function at their zenith. That's the fascinating trajectory of Nicki Rowland, our guest in this latest episode. From doubling the turnover of a dental practice in three years to mastering the intricacies of dental practice management, Nicki's story is one of resilience, ambition, and success.

We journey with Nicki as she lays out the blueprint for successful dental practice - from compliance and leadership to marketing strategies. Can you imagine using the grim specter of oral cancer screenings as a vehicle for increased conversions and traffic? Nicki's innovative approach proved that it’s possible. We also delve into the secrets of creating a well-oiled team machine, picking apart the roles of Tiggers, Umpalumpas, and E-Aurs. From Harvard University studies to Nicki's personal experiences, we learn that the attitudes and behaviors of individuals can make or break a business.

The COVID-19 pandemic has undoubtedly upended many industries, and dentistry is not immune. How do dental practices navigate this new landscape? Nicki addresses the importance of open communication channels with patients and discusses the evolution of dental advisories in the face of a changing world. Furthermore, she imparts her wisdom on the impacts of language on patients. How does the phrase 'you have to' resonate with patients and how can we better phrase our instructions? There's a goldmine of information waiting - don't miss out on this enlightening episode!

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional.